Introducing Bi-directional Participatory Place Branding: A Theoretical Model with Multi-Stakeholder Perspectives.
Marketing the New Market: Conceptualizing the Marketing of Digitally Driven Higher Education in the Post Pandemic Era.
Augmented Reality Enabled Experiences and Consumer Self-Expression: An Exploratory Study.
Luxury Travel Enthusiasts in the era of Instagram & the Impact of COVID-19.
Awards and Honors
JCB Reviewer of the Year Award 2020
Setting the future of digital and social media marketing research
Construction, validation and generalization of SERVSTRESS
Repositioning the customer support services
Consumer Behavior : A Digital Native
My Passion and goal is to co-create knowledge globally
Research and scholarship is not only cognitive but also affective as the focus is on people.
People orientation and inclusivity is imperative for successful global scholarship.
I'm happy to connect, listen and help. Let’s collaborate and co-create global knowledge