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Dr. VARSHA JAIN

Co-Chairperson, Fellow Program in Management, Doctoral Program

Prof. Varsha Jain, Ph.D., is a globally renowned Professor in the area of Integrated Marketing Communications and the Co-chairperson, Research and FPM (Doctoral Program) at MICA (India). Prof. Jain has over 17+ years of experience in teaching and research. She has authored over 100+ publications in international, national, and trade journals, book chapters, and case study collections at Ivey, Emerald, and Kotler’s marketing management book. She has received more than 22 international and national awards in academics. She was a visiting scholar at Northwestern University, USA, and is a visiting guest at Emory University, USA. She specializes in consumer behavior, digital natives, advertising, and branding. Recently, she co-authored the book, “Consumer Behaviour: A Digital Native” (Indian Edition) along with Prof. Jagdish Sheth, Emory University, USA. She is now working on global and African editions.

Education

  • Ph.D. (Advertising, 2007)

  • M.B.A. (Marketing, 2002)

Academic Positions

  • Co-chairperson, Fellow Program in Management (Doctoral Level Program)

  • Co-chairperson Research

  • Professor, Integrated Marketing Communication: March 2018 - Present

TEACHING

Visiting Positions

  • Guest Faculty (May, 2020) at Georgia State University, USA, online videos on Research methodology for Digital Natives (By invitation).
  • Visiting Faculty (February 2020) at Wee Kim Wee School of Communication and Information at Nanyang Technological University, Singapore to conduct sessions on Mobile Marketing for Master Level Program (by invitation, could not travel due to Coronavirus).
  • Resource Faculty (January, 2016) at Ganpat University, Gujarat, India to conduct research workshop for faculty and scholars on writing research papers. (by invitation).
  • Visiting Professor at IIMs for IMC (Integrated Marketing Communication)
    • i. Indian Institute of Management (IIM), Raipur, India (July 2019 – December 2019)
    • ii. Indian Institute of Management (IIM), Trichy, India (December 2014 – March 2015)
    • iii. Indian Institute of Management (IIM), Indore, India (July 2013 – December 2013)

Courses Taught

Fellow Program in Management (FPM, Doctoral level Program)+
Master level Program (Post Graduate Program)+
Management Development Programs (MDPs)+
Online Courses+

Guest Lectures

International Guest Lectures+
National Guest Lectures+
Seminars/Webinars/Workshops+

ACADEMIC SERVICES

Faculty Recruitment

  • Faculty Expert (November, 2020), ICFAI Business School, Hyderabad, India to evaluate professors for recruitment, faculty recruitment system.
  • Faculty Expert (October, 2020), Nirma University, India to assess the research portfolio of associate professor (marketing) for eligibility to become PhD supervisor.
  • Faculty Expert (October, 2020), Indian Institute of Management, Kolkata, India to evaluate the professors for recruitment, faculty recruitment system.

Additional Services

Consulting Projects+
Course Development+

Awards And Honors

  • Received “JCB Reviewer of the Year Award 2020” in January 2021 by Journal of Consumer Behavior, USA. (ABDC – A journal).
Academic and Professional+

MEDIA COVERAGE

  • (2017, July 10). MICA professor part of research on Aadhaar, DNA, Ahmedabad edition, India
  • (2017, February 6). Political Parties need to provide Accountability, DNA, pp.3, Ahmedabad edition, India
  • (2016, December 28).A Different Kind of Gold Rush Retrieved 30 December 2016, from (BLoC - Business Line on Campus)
  • (2016, December 30) Prof. Varsha Jain of MICA, Ahmedabad was awarded AIMS-IRMA Outstanding Management Researcher Award. Retrieved 30 December 2016
  • (2016, December 30). MICAs Professor received International Award for Excellent in Management Research. Retrieved 30 December 2016
  • (2016, December 13). Professor receives Award for management Research, Divya Bhaskar, pp.1, Ahmedabad edition, India
  • (2016, December 11). MICA professor to get International Researcher Award, DNA, pp.3, Ahmedabad edition, India
  • (2016, December 24). Campuses that Made News This Year, Times of India, pp.1, Ahmedabad edition, India
  • (2016, May 24). Quest for freedom fuels the bikinis' passion: Study on women bikers across India, Excerpts of research paper, DNA, pp.1, Ahmedabad edition, India
  • (2014, May 11). 80% users don’t prefer shopping via apps’, DNA, pp.3, Ahmedabad edition, India
  • 37. (2014, April 11). Marketing ma India bahu moti brand bani rahi chhe, Gujarat Samachar Plus, pp. 2, Ahmedabad edition, India.
  • (2014, January 1). MICA Professor Ms Varsha Jain bags the prestigious awards at IMT Ghaziabad. Rajasthan Patrika, India.
  • (2014, January 1). MICA Professor Ms Varsha Jain bags the prestigious awards at IMT Ghaziabad. Prabhat, India.
  • (2014, January 1). MICA Professor Ms Varsha Jain bags the prestigious awards at IMT Ghaziabad. Standard Herald, India.
  • (2014, January 1). MICA Professor Ms Varsha Jain bags the prestigious awards at IMT Ghaziabad. Divya BHaskar, pp. 2, Ahmedabad edition, India.
  • (2013, December 31) MICA Professor Ms Varsha Jain bags the prestigious awards at IMT Ghaziabad.
  • (2013, December 23). Mica Prof Grabs Young Management Researcher Award. Ahmedabad Mirror, pp. 5, Ahmedabad edition, India.
  • Bhatia, T. (2013, November 30). Check that impulse. Ahmedabad Mirror, pp.1, Ahmedabad edition, India.
  • Mukherjee, R. (2013, November 24). Indians, Chinese see luxury goods differently. Times of India, pp.2, Ahmedabad edition, India.
  • Mukherjee, R. (2013, November 21). F.B.‘ likes’ govern luxury purchases of youth: Study. Times of India, pp.4, Ahmedabad edition, India.
  • (2013, October 30). Color ads, bigger pictures impact consumers more, says MICA paper, Times of India – Ahmedabad Mirror, pp. 07, Ahmedabad edition, India.
  • Medill Matters, Northwestern University, Evanston, IL, USA, Volume 3, issue 4, pp. 2, edited by Ben Guerra.
  • (2013, May 1). MICA Professor present Research Paper on Recession Advertising
  • Sandesh (Ahmedabad), pp.4 (City Life), Ahmedabad edition, India.
  • (2013, January 19). Divya Bhaskar. pp.1 (edition Ahmedabad). (Gujarati newspaper)
  • Rana, N. (2012, December 6). What women want: To shop alone. DNA, pp.4 (edition Ahmedabad, India).
  • Excerpts of Dr. Varsha Jain's interview has got published in Advanc'edge MBA magazine.
  • (2011, October) Rise above I.Q. by Reshmi Majumdar Page no. 8.
  • Desai, R. (2009, July 20). Mission Mangaonkar. Times of India, pp.12.
  • Mehta, G. S. (2009, June 8). Public sector Cos Ad a Sense of Security during Recession. Economic Times, pp. 2.
  • Mehta, G. S. (2009, May 2). Teens Prefer Toons for White Goods Choice. Economic Times, pp.2.
  • Mehta, G. S. (2009, February 9). Prove yourself, then get paid for Endorsing Ads. Economic Times, pp. 1& 5.
  • Pathak. D. (2009, January 16), Sachin Humbles Big B in Ad Race. Ahmedabad Mirror, pp. 9.
  • Mehta. V.V. (2008, December 23) Big B, SRK Among City’s Favorite Faces of Ads. The Times of India, pp. 4.

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