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Research Positions

Visiting Guest and Visiting Scholar+
International Advisory Board Member+
Editorial Advisory Board Member+
Editorial Review Board Member+
Guest Editor+

Ad hoc Reviewer

Peer-Reviewed International Journals+
Peer-Reviewed International Conferences+
Peer-Reviewed International Conferences+
Top Rated Book Publishers (Book Chapter)+
Renowned Case Publication+

Books

Consumer Behavior+
Customer Relationship Management (CRM)+
Qualitative Marketing Research in the Digital Age+
Higher Education and Pandemic+
Customer Services+

Book launch

  • The book titled, ‘Consumer Behavior - A Digital Native’ by Profs. Varsha Jain, Jagdish Sheth and Late. Don E Schultz was launched at School Of Management Fudan University Shanghai, China, followed by the distinguished panel members’ which included General Manager Marketing, Oracle, China, Managing Director, Swarovski, China, Professor, Marketing, Fudan University discussion about Consumer Behavior: in the Digital Age on September 26, 2019.
  • The book titled, ‘Consumer Behavior - A Digital Native’ by Profs. Varsha Jain, Jagdish Sheth and Late. Don E Schultz was launched at MICA, followed by the distinguished panel members’ which included senior marketing professionals from Unilever, Flipkart and Google and marketing faculty from Indian Institute of Management, Ahmedabad, India discussion on Insider's perspective about Consumer Behavior: A Digital Native on August 26, 2019.
  • The book titled, ‘Consumer Behavior - A Digital Native’ by Profs. Varsha Jain, Jagdish Sheth and Late. Don E Schultz was launched at IIM Indore at North American Society of Marketing Education in India, NASMEI Summer Conference July, 2019.
  • Book Talk series at IIM Ahmedabad. Book talk and discussion was held on the book, ‘Consumer Behavior - A Digital Native’ on August 8 2019.
  • ‘Consumer Behavior - A Digital Native’ book by Profs. Jagdish Sheth, Varsha Jain and Late. Don Schultz was launched at Ahmedabad Management Association, followed by a panel members included senior marketing professionals and leading marketing academicians discussion on Insider’s perspective about Digital Native on 29 August.
  • The book titled, ‘Consumer Behavior - A Digital Native’ by Profs. Varsha Jain, Jagdish Sheth and Late Don E Schultz was launched at India Habitat Centre, Delhi followed by the distinguished panel members’ included Managing Director, Pantaloons, CEO, Walmart India, Managing Director Pearson had discussion about Consumer Behavior: in the Digital Age on July 20, 2019.

Research Papers

Peer-Reviewed International Journals+
Peer-Reviewed International Magazine (USA)+
Peer-Reviewed International Database (U.K.)+

Working Papers

Book Chapters

Peer-Reviewed International Journals+

Newspaper Articles

  • Jain, V. (2014, October 30). 42,300 Indian villages will get mobile access by’18, DNA, pp.3, Ahmedabad edition, India

Expert Opinion of International Book

  • Horvit, B., & Medvedeva, Y. (February 2016). Reporting and Strategic Communication Across Borders (working title). In E. Perry, & Len-Ríos. M. E. (Eds.), Cross-cultural journalism: Communicating strategically about diversity. Routledge, The Taylor & Francis Group.

National Magazines

  • Jain, V., & Patel, K. (2010, September). Advertising Through Facebook: An emerging trend. Advertising Express, 10(9), 42-48.
  • Jain, V. (2010, March). Is Cult Branding Possible in India? Advertising Express, 10(3), 16-20.
  • Jain, V. (2009, September). Political advertising through Social Media. Advertising Express, 9(9), 19-24.
  • Jain, V. (2009, June). Tryvertising: The Fascinating Way of Advertising. Advertising Express, 9(6), 46-50.
  • Jain, V. (2009, May). What’s New in Marketing? Social Networking. Advertising Express, 9(5), 58-62.
  • Jain, V. (2009, March). User Generated Commercials. Advertising Express, 9(3), 43-48.
  • Jain, V. (2009, January). Cocooning in advertising. Connoisseur, 1(4), 6-9.
  • Jain, V. (2009, January). Transformation from Mass to Micro Marketing. Advertising Express, 9(1), 49-53.
  • Jain, V. (2008, December). Engagement Marketing- A New Dimension in Marketing. Advertising Express, 8 (12), 55-60.
  • Jain, V. (2008, October). Patriotic Appeal in Advertising. Advertising Express, 8 (10), 43-48.
  • Jain, V. (2008, May). Eco Marketing: Holistic View. Marketing Mastermind, 8(5), 13-16
  • Jain, V. (2008, April). Innovative Ways of Out of Home Advertising. Advertising Express, 8, 59-66.
  • Jain, V. (2008, April). Intrinsic and Extrinsic Motivation. Indore Manager, 16(4), 11.
  • Jain, V. (2008, January). Emo-rational Appeal in Advertising. Advertising Express, 8(1), 67.

Conference Proceedings

  • Jain, V., & Shroff, P., Merchant, A. &. (2019). The Lazarus touch of heritage: Place branding, A multi stakeholder study: An abstract W. In, S. Pantoja, F. & N. Krey (Eds.) Marketing Opportunities and Challenges in a Changing Global Marketplace. AMSAC 2019. Developments in Marketing Science. Proceedings of the Academy of Marketing Science. Cham, Germany: Springer.
  • Jain, V., Kitchen, P., Ganesh, B. E., Garg, A., & Pathak-Shelat, M. (2018). Discovering surrogate branding via online image development, a case from India: An abstract. In. Developments in Marketing Science: Proceedings of the Academy of Marketing Science N. Krey & P. Rossi (Eds.), 257–258. doi:10.1007/978-3-319-99181-8_82 Blurred, B. A seamless customer experience in virtual and real spaces. AMSAC 2018. Developments in marketing science. Proceedings of the Academy of Marketing Science. Cham, Germany: Springer.
  • Jain, V., Merchant, A., & Ganesh, B. E. (2018). ‘Pax Advertisinia’: A New Era of Unstereotyping of women in advertising: An abstract. In. Developments in Marketing Science: Proceedings of the Academy of Marketing Science N. Krey & P. Rossi (Eds.), 349–350. doi:10.1007/978-3-319-99181-8_109 Blurred, B. A seamless customer experience in virtual and real spaces. AMSAC 2018. Developments in marketing science. Proceedings of the Academy of Marketing Science. Cham, Germany: Springer.
  • Ganesh, B. E., Jain, V., Belk, R., & Roy, S. (2018). Understanding the luxury consumption during weddings in Southern India: An abstract. Developments in Marketing Science: Proceedings of the Academy of Marketing Science
  • N. Krey & P. Rossi (Eds.), 75–76. doi:10.1007/978-3-319-99181-8_23 Blurred, B. A seamless customer experience in virtual and real spaces. AMSAC 2018. Developments in marketing science. Proceedings of the Academy of Marketing Science. Cham, Germany: Springer.
  • Jain, V., Merchant, A., Deshmukh, S., & Ganesh, B. E. (2018). Towards an analytical framework to understand consumer disengagement with digital advertising: An abstract. Developments in Marketing Science: Proceedings of the Academy of Marketing Science
  • N. Krey & P. Rossi (Eds.), 573–574. doi:10.1007/978-3-319-99181-8_189 Blurred, B. A seamless customer experience in virtual and real spaces. AMSAC 2018. Developments in marketing science. Proceedings of the Academy of Marketing Science. Cham, Germany: Springer.
  • Jain, V., Tripathi, S., Ganesh, B. E., & Sheth, J. N. (2018). Internet addiction and its impact on consumer’s buying behaviour: A conceptual framework: An abstract. In. Developments in Marketing Science: Proceedings of the Academy of Marketing Science
  • N. Krey & P. Rossi (Eds.), 393–394. doi:10.1007/978-3-319-99181-8_126 Blurred, B. A seamless customer experience in virtual and real spaces. AMSAC 2018. Developments in marketing science. Proceedings of the Academy of Marketing Science. Cham, Germany: Springer.
  • Jain, V., Merchant, A., Ganesh, B. E., & Shukla, M. (2017). How Advertising Can Un-Stereotype the portrayal of Women? In Proceedings of the MICA- Ahmedabad ICMC Conference (pp. 119–122).
  • Jain, V., Ganesh, B. E., & Bansal, A. (2017). Emergence of societal branding in India. In Proceedings of the MICA- Ahmedabad ICMC Conference (pp. 123–127).
  • Jain, V., Ganesh, B. E., & Bansal, A. (2017). How Societal Branding can enhance Corporate Identity in India. In Proceedings of the MICA- Ahmedabad ICMC Conference (pp. 128–131).
  • Ganesh, B. E., Jain, V., & Kitchen, P. (2017). Developing an analytical toolkit for qualitative marketing research. In Book of Abstracts 2017: IIM Indore-NASMEI summer marketing conference (p. 256). New Delhi: Emerald Publishing.
  • Jain, V., Merchant, A., Roy, S., & Ford, J. B. (2017). Measuring Ad-Evoked nostalgia in India: An emerging market perspective-an abstract. In M. Stieler (Ed.), Creating marketing magic and innovative future marketing trends: Proceedings of the p. 2016 academy of marketing science (AMS) annual conference (pp.1199-1199). Cham, Switzerland: Springer.
  • Jain, V., Pich, C., Ganesh, B. E., & Armannsdottir, G. (2017). Structured abstract: Comprehending political branding and brand image of the BJP in. In India & M. In Stieler (Ed.), Creating marketing magic and innovative future marketing trends: Proceedings of the p. 2016 academy of marketing science (AMS) annual conference (pp.1307-1313). Cham, Switzerland: Springer.
  • Jain, V., & Don, S. (2017). Structured abstract: Discovering relationships between Indian luxury brands and Indian consumers. In M. Stieler (Ed.), Creating marketing magic and innovative future marketing trends: Proceedings of the p. 2016 academy of marketing science (AMS) annual conference (pp.1093-1099). Cham, Switzerland: Springer.
  • Jain, V., & Schultz, D. (2016). The role of country of origin on purchase behavior of luxury brands: A conceptual framework from India. In K. K. Kim (Ed.). Celebrating America’s pastimes: Baseball, Hot Dogs, Apple Pie and marketing. Paper presented at the Academic Marketing Science (AMS) annual conference, 2015 (pp. 215–216). CO.
  • Garg, A., Jain, V., Pathak-Shelat, M., & Belk, R. (2016). Understanding digital sharing by Gen-Y among different reference groups for product purchase in India. In Marketing reborn: Tradition, trends and techniques, paper presented at MICA (pp. 78–80). Ahmedabad, India.
  • Shah, H., & Jain, V. (2016, February). Understanding the brand image of yoga in India. In Marketing reborn: Tradition, trends and techniques, paper presented at MICA (pp. 95–96). Ahmedabad, India.
  • Roy, S., Matta, N., & Jain, V. (2014). An Integrated model of luxury consumption: Empirical evidence from India. In Ubiquitous Marketing conference proceedings (pp.102- 110). Mumbai: KJ Somaiya Institute of Management Studies and Research.
  • Jain, V., Roy, S., & Pant, A. (2013). The effect of colour and Relative Product Size (RPS) on consumer attitudes: Integrating the moderating effect of product familiarity. In S. Ailawadi, M. Khanna & I. Jacob (Eds.), Marketing metamorphosis transforming lives . . . nurturing lifestyles (pp. 64–71). Mumbai: Somaiya Publications Pvt, Ltd.
  • Jain, V., Pingel, S., & Dasvani, A. (2012). Understanding purchase behaviour of Indian luxury consumer. In A. Jain, N. Malhotra, S. K. B. Nair & S. Dash (Eds.), Shaping the future of research in marketing in emerging economies: Look ahead (pp. 260–261). Noida: Pearson.

Conference Papers

Peer Reviewed International Conference organized outside India+
Peer Reviewed International Conference organized in India+
Peer reviewed National Conference organized in India+

Participation

  • Participated in qualitative research methodology workshop in January 2014 conducted by Prof. Jerry Olson, Prof. Russell Belk, Prof. Guliz Ger and Mr. Holger E. Metzger at Indian Institute of Management (IIM) at Noida, Delhi India.
  • Participated in a workshop on “Case Writing and Case Teaching” in November 2010 organized by Indian School of Business (ISB), Hyderabad and instructors were professors of Ivey Business School.
  • Participated in a workshop on “Research Proposal and Report Writing” in September 2008 at IIM Ahmedabad.
  • Participated in “Social Networking Analysis” International Conference in December 2008 organized by TISS, Mumbai.

Research Services

Organizer/Faculty Expert

Conferences/Consortiums/Events+

Advisor/Mentor

Doctoral Level Program+
Masters Level Program+
External Examiner+
Member of Professional Organizations+

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